Best Black Friday Deals 2023: What AD’s Editors Are Buying

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The holiday season can be overwhelming for so many reasons. Shopping the best Black Friday deals of 2023 shouldn’t be one of them. That’s why we’re here rounding up all the Black Friday sales we’re personally most excited about, sorted by category for your viewing pleasure. We’ve been keeping tabs on furniture, mattresses, and pretty much every other gadget you can imagine, as well as curated lists from major retailers like Target and Amazon, too. We highly encourage taking your time–we’re just getting started with the holiday gifts after all–and searching for the lowest prices. Plus, if last year is any indication, we’ll see even bigger deals leading up to the shopping event (yes, even bigger than the best Prime Day deals), so we’re updating this list starting now with the best Black Friday Deals 2023 has on deck.

Our top picks:

Shop by category:

Appliances & Electronics

Amazon

You already know that anything smart-home and Alexa-operated is going to be on sale at Amazon, including laptops, video doorbells, Fire TV sticks, Echos, and other Amazon devices. We rounded up the best early Amazon Black Friday deals that’ve piqued our interest, including JBL sound systems, iRobot Roombas, iPads, MacBooks, Fitbit fitness trackers, 4k TVs and smart watches, like the Apple Watch Series 8 for just 25% off. If you’re looking for tech deals, Amazon is the place. Oh, don’t forget AirPods Pro and AirPods Max, both of which are already marked down.

Target

We’ve got our eyes on lots of Target items ahead of the shopping season (you can also peruse some of the Best Target deals here). A few standouts we’d definitely check out include the retailer’s selection of kitchen appliances like this single cup Keurig, smart TVs, and great deals on designer furniture from their collabs with Justina Blakeney and Studio McGee—all at low prices.

Best Buy

If you’re planning on spending a lot of time at home this season (same!), might we suggest a smart TV like this one from LG? You can also pick up clutch holiday deals from Best Buy like Dyson’s V15 Detect vacuum, which can sense microscopic dust.

Samsung

One of the top brands in the smart-home space, Samsung does more than just make phones and smart watches. The brand’s next-gen 4K TVs are some of the most popular around, while their smart vacuums, laundry, refrigerators, and other kitchen appliances are nothing to sniff at. Their Bespoke Jet Vacuums rival Dyson and The Frame TV is one of the most elegant solutions for those who see a TV as an eye sore. Right now, you can save up to $1,000 on Frame TVs, up to $350 on vacuums or snag some new earbuds for $40 off. Christmas morning is already here.

Microsoft

You could save up to $800 on splurge worthy Microsoft devices right now—yep, you read that right. If you’re looking to upgrade a deserving loved one (or are in the market yourself for a Windows computer), check out all the discounted gadgets included in the Black Friday promotions, like the Surface Pro 9, Surface Laptop Studio 2, X Box Series X, and more.

Mattresses & Bedding

DreamCloud

Make DreamCloud a one-stop shop for all your bedding needs this Black Friday. Our tester Michael Shome said that he would definitely recommend the Premier Hybrid to a friend and already suggested it to his parents, giving it an 8/10 comfort rating. During DreamCloud’s holiday sale, you can save 40% off any one of the brand’s high-quality mattresses. But that’s not all—the brand’s bedding lineup includes sheets, quilts, duvets, and even weighted blankets. The brand’s Serenity Weighted Blanket (below) is dual-temperature and available in 15-, 20-, and 25-pound designs.

Nectar

The Nectar mattress received top honors in our Sleep Awards earlier this year. Not one but two AD staffers—senior SEO manager Katie Henwood and digital features editor Nick Mafi—have slept soundly on their Nectar purchases. According to Katie, “This mattress is a dream come true for all kinds of sleepers. It offers extra support without sacrificing comfort, and getting into bed each night is like falling into a cloud.” You can currently save 40% off everything as part of the brand’s Black Friday mattress sale. On the hunt for accessories to match your new mattress? The unique pillow-in-pillow design of the memory foam cushion below allows customizable comfort with easily adjustable firmness, so your head and neck are perfectly supported.

Cozy Earth

Right now you can also take advantage of Black Friday markdowns at one of our favorite bedding brands, Cozy Earth, which is offering up to 35% off sitewide. We’ve tested plenty of the brand’s bedding in the past, including their bamboo-infused duvet covers, cooling sheets, and comforters. In fact, their linen-blend set received high praises in our roundup. “This duvet is perfect for someone who likes the way linen looks but finds the textile too rigid,” says commerce editor Audrey Lee. Anyone who sleeps hot or just wants some more ventilation at night should check it out.

Brooklinen

Now through Cyber Monday, you can take 20% off sitewide at Brooklinen. The sale (which we wrote about here) includes crisp percale-cotton sheet sets, breathable linen duvet covers, and super plush bath towels and robes (all of which, might we add, would make excellent holiday gifts).

Buffy

Buffy’s sale includes 25% off everything, including the Buffy cloud comforter, which is a favorite of senior digital design editor Sydney Gore. She told us, “I’ve been using this comforter since the brand dropped it in 2017 and have never looked back. It’s light, soft, breathable…everything you would ever want in a comforter that stays on your bed all year round.”

The Company Store

There’s no shortage of good bedding at the Company Store. There are sheets to match just about any color scheme, but we might spring for one of the brand’s comforters to keep us warm throughout the rest of winter. SEO manager Katie Leirey said she would recommend the wrinkle-free sateen cover to a friend because “the quality and material are incredible. It’s worth the investment if you are a fan of comforters.”

Avocado

Avocado’s holiday savings are one. Everything (yes, everything) is marked down 10% for a limited time, from its eco-conscious mattresses and bedding to its stately bed frames and platforms. Get in on the deals with the code HOLIDAY.

Kitchen & Dining

Food52

Food52 has marked down more than 400 items ahead of Black Friday. Had your eye on some new kitchen equipment as of late? Now is the time to go for it! We love these durable oven mitts so much that we don’t mind keeping them on display, and the ceramic dinnerware set is a lovely gift for a new homeowner.

Sur la Table

Sur la Table‘s early Black Friday deals are on, with up to 60% off in celebration of the official Cyber Week sales events. Choose from Le Creuset, All-Clad, and more. We also spotted a sweet deal on a Zwilling knife set and the lowest prices of the season on Breville ovens.

Furniture & Decor

West Elm

West Elm favorites are up to 70% off this Black Friday. We’ve never been disappointed by West Elm furniture before and we think you won’t either. Our top picks from the sale include this leather sofa that’ll go with just about anything and this neutral nightstand that can support your nightly reading stack, your favorite lamp, or even an air purifier.

Urban Outfitters

We think you could easily do all your holiday shopping at Urban Outfitters. From clothing for the whole family (even pets!), to TikTok-approved home decor, and even furniture we’ve tried, you could spend hours scouring the site’s wares. And for Black Friday the retailer is running 30% off sitewide—meaning it’s time to scoop up all the discounted home accents we’ve been eying, like this graphic frame and handsome rug.

Anthropologie

Black Friday and Cyber Monday are the perfect time to stock up on furniture and wall decor. There’s a major home sale going on at Anthropologie, with an additional 40% off percent off select sale items. The brand’s holiday shopping promotions include thousands of full-priced items, like furniture, candles and mirrors. The real deals, however, are yet to come, so take a peek closer to Black Friday for more. Check out the rest of team Clever’s Anthro sale picks here.

Design Within Reach

Save up to 25% off tons of already on-sale inventory at Design Within Reach. We’re eyeing the ultra-modern Danish Ten Table for hosting holiday gatherings, and the Risa Recliner looks like the perfect place to sit after your third helping of Thanksgiving dinner.

Crane & Canopy

In terms of early Black Friday sales, Crane & Canopy has knocked bedding and decor prices down an additional 20%. There are a number of duvet covers and shams marked way down, plus throw pillows, shower curtains and more.

Citizenry

Citizenry makes some of our favorite bedding and furniture, so naturally we’ve got our eye on plenty of must-haves during the brand’s 35% off Black Friday sale. We’re particularly fond of the Hinoki wood nightstand Zoë Sessums styled for us and the linen sheet set Audrey Lee tested.

Castlery

To celebrate Black Friday, Castlery is giving shoppers the opportunity to save up to $600 off sitewide—the biggest discounts we’ve seen from the retailer this year. While supplies last, you’ll save $120 off orders of $1,500 or more, $280 off orders of $2,500 or more, and $600 off orders of $4,500 or more.